Bloom Conference
Where faith intertwines with creativity in a dynamic exploration of the human experience. A discovery of how everyone is a creator, shaping the canvas of their lives, as we delve into the profound connection between faith and the artistry of existence.
Timeline: 2.5 months
Role: Branding, UI/ UX Design
Programs Used: Illustrator, Figma, Miro
Purpose
Growing up, I found that my faith and creative spirit made up a large part of my identity. I found solace and sought refuge in the spaces where I could be authentically, unapologetically myself. Throughout my teen years, I found community with those who also identified with such things. When assigned the task of creating a fictional conference in undergrad, I tapped into this part of my younger self and designed an experience for those also seeking the art within our existence through the lens of faith.
Challenge
How might I create an experience fostering multiple facets of creativity through both physical and digital spaces while intersecting faith?
Research
Audience Research
I began by assessing the demographic(s) of those who would be in attendance. I wanted to get a sense of their lifestyle, interests, goals, and influences. to understand how to cater directly to them. By conducting interviews with 8 individuals, and asking them what these answers would be for themselves, here are some common answers I received.
Goals:
- continue to grow in faith
- learn new skills
- connect with like-minded people
Interests:
-music
-design
- digital media
Influences:
- peers
- mentors
- social media
Demographic
- average age: 18-35
- either in college or hold
- pursuing a creative career
Lifestyle:
-either in college or working full-time
-active in church community
Implementation
Final Designs
Merchandise:
